Erigo builds brands, websites and software out of Istanbul. Prodred replaces the fashion photoshoot with an engine that understands fabric. Siov plans and buys media across film, programmatic and influencer.
Nothing is shared between these three except the contract. Different buyers, different lists, different signals. Each one gets its own engine.
Fashion brands and retailers with catalogs.
The pitch is photography cost and lead time, so the list is built around who has an expensive imagery problem right now. Global, English.
Startups and scale-ups.
A crowded category, so the signal carries the message. We lead with a problem visible on their own site before anyone replies. International, English.
Brands with media budgets.
Media buying is relationship led, so this engine times a conversation rather than chasing volume. Finite market, Turkish copy set.
Our recommended programme is $10,000 a month for one company. Three of them, bought separately, is $30,000. Taken together, everything in that programme runs at $7,500 per company, and 30% comes off that.
| Option | Per company | All three | Revenue share | Off buying separately |
|---|---|---|---|---|
| Retainer only | $5,250 | $15,750 | None | 47.5% |
| With 3% share | $5,000 | $15,000 | 3% | 50% |
| With 5% share | $4,500 | $13,500 | 5% | 55% |
Sending capacity is a ceiling, not a target. The number below is what the infrastructure supports across all three companies combined.
| Across all three | |
|---|---|
| Emails per day | Up to 10,000 |
| Emails per month | 220,000 over 22 working days |
| New people contacted per month | about 73,333, at 3 touches each |
| Mailboxes | about 400 |
| Send rate per mailbox | 25 a day, the deliverability safe ceiling |
How the volume is splitThe daily number is a combined ceiling, not three equal thirds. Prodred and Erigo sell into global markets and carry most of it. Siov's share follows the size of the Turkish market, which we count before we set the number. Sending a finite list faster does not create more buyers, it just uses them up before a better timed message exists.
A signal is a reason to write this week rather than any other week. Each one below says what it is, where it comes from, and what it means for you.
| Signal | Where it comes from | What it means for you |
|---|---|---|
| Ad spend | Meta Ad Library, SEMrush | They burn through creative every week and pay for each image twice, once to shoot it and once to run it. A brand running fifty ad variations a month has an imagery bottleneck and a budget already approved. |
| New region expansion | Exa, site changes, job posts | New markets need new imagery. The models, settings and styling that work at home often do not travel. You swap both without booking a second shoot. |
| New product launch | Exa, newsroom, social | Photography gets commissioned weeks before a drop goes live. Reach them while the shoot is still being planned and you are competing with a booking, not a finished campaign. |
| Open marketing job posts | TheirStack, PredictLeads, LinkedIn | Hiring in marketing means the workload has outgrown the team. They are about to fix an output problem with headcount, which is the slowest and most expensive fix they have. |
| Recent marketing lead hire | Sales Navigator, PredictLeads | New marketing leaders change vendors in their first ninety days, because that is when they are expected to show a difference. Early is the difference between being considered and being told there is already a supplier. |
| Competitor bad reviews | G2, Trustpilot, app stores | They already believe AI imagery is the answer and have paid for it once. The complaint is almost always fidelity, which is exactly what your fabric and texture work answers. No education needed. |
| Signal | Where it comes from | What it means for you |
|---|---|---|
| Old websites with poor design | BuiltWith, PublicWWW, PageSpeed | The website is the thing you sell, so the problem is visible before anyone replies. A company paying for traffic into a bad site loses money every day, and you can show them where. |
| New brand or marketing lead | Sales Navigator, PredictLeads | A new brand lead almost always wants a rebrand or a rebuild, and wants it early enough that it is theirs. The window is the first three months, before the budget is committed elsewhere. |
| New product launch | Exa, news, social | A launch needs a page, a brand story and assets, usually on a deadline. That is your exact scope, and the deadline does the selling. |
| New region expansion | Exa, site changes, job posts | Expansion means a localized site, often a second language, and usually a repositioning. It is a defined project with a start date rather than a vague need. |
| Recent funding | Exa, Crunchbase | A raise comes with a mandate to look bigger than the company currently is. Brand and website are usually among the first line items, and the money is sitting there unspent. |
| Signal | Where it comes from | What it means for you |
|---|---|---|
| Actively running paid media | Meta Ad Library, filterable by country | The budget exists and someone else is spending it. You are not creating a media buyer, you are replacing one, which is a much shorter conversation. |
| New marketing director | Sales Navigator, LinkedIn | Agency reviews follow leadership changes more reliably than anything else in this industry. A new marketing head reopens relationships their predecessor had closed. |
| Hiring a media planner | LinkedIn Jobs, TheirStack | A company building a media function in house has decided media matters and has approved budget. They still need planning, buying and inventory access they do not have yet. |
| Brand entering a new region | Exa, trade press | A brand entering a new market has no agency relationship there and no local knowledge. Whoever reaches them first usually writes the plan. |
| New product launch | Exa, trade press, social | A launch means a campaign, and a campaign means a media plan with a date on it. Reaching them during planning rather than after the brief is written is the whole game. |
| Campaigns around the Turkish calendar | planned months ahead | Ramadan and Bayram, back to school and year end drive the biggest media spends of the Turkish year, and planning starts long before the money moves. Contacting a brand while the plan is still open is worth more than any amount of cold volume. |
Both are included in our top tier programme, and they are the reason all three companies are priced there.
One rate, three different bases. Your three companies earn money in three different ways, so a single definition would be unfair to at least one of you.
| Company | We take 5% of | For how long |
|---|---|---|
| Prodred | Subscription and credit revenue we collect from accounts we source | 24 months from that account's first payment |
| Erigo Kreatif | Project fees invoiced and collected from accounts we source | 24 months, covering every project with that account |
| Siov Media | Agency fee and net service revenue only. Media buys, airtime, platform inventory, influencer fees and production are excluded | 24 months |
Measured from each company's own go live date, not from signature. The three do not start on the same day: sending domains take three to four weeks to warm and each company needs its own list and its own copy, so they come online one at a time.
You would be talking to me, not an account manager. I take the call and I stay on the account.